10 SECRETS TO SUCCESSFUL COMPLEMENTARY DAY PART BRANDING
Pick the right partner! Choose a brand that is a true expert in their category.
Pick the right product: something your customers want that they currently don’t have.
Choose a product that will increase your current average ticket with little or no cannibalization.
Pick a product that will increase customer frequency.
Select a product that will add value to your space.
Pick a brand whose level of quality fits with your brand, creating a positive halo effect.
Make sure the guest brand will fit physically and simply in the current operating work circle.
Pick the guest brand that are true experts in their category – and have great support
Pick a product that will “wow” my current customers, that can also combine with my current products to create a new menu option
Pick a brand that will flow through the maximum short and long term financial benefits: ROI under one year; and net profits of 50% or more in your pocket.
5 TIPS, TRICKS & HACKS FOR COMPLEMENTARY DAY PART BRANDING
Get creative on combining products: who says donuts and French fries can’t have soft serve on them? Try new things to create a memory. You have nothing to lose. Remember, food is no longer just food – it is entertainment!
Use existing paper products for cups, spoons, bowls, napkins, etc.
Provide samples to let everyone try your new product, then ask them to spread the word.
Less is more for toppings and sauces. What do you currently have on hand that could also be used with ice cream?
Use the product for employee, customer or guest incentives: free birthday ice cream, extra effort, team building incentive or give a free cone at check in or with a meal.